Coca Cola Bottling Co. of Santa Fe - Roch Hart, General Manager
February 16, 2007
To the Makers of RASTRAC®,I am the General Manager of Coca-cola Bottling Co. of Santa Fe. New Mexico. Upon my arrival at this company I found that controls were antiquated and employees ran the business. Needing to know what was happening on the streets I employed the equipment of RASTRAC®. I found that RASTRAC® was capable of showing me real time what is actually happening on the street.
With this information I was able to prove that certain employees were lying about their locations and work productivity. I was able to terminate their employment and not rehire those positions as I knew they were immediate "dead weight". By firing these employees I was able to pay for the entire fleet and saved thousands by not rehiring them.
I have now found that I can use this equipment in maximizing the efficiency of human nature. Many employees are not always motivated to maximize the company's dollars as much their convenience. by tracking these employees and the time spent at each stop compared tot he product sold I can see who is productive. By using this tool they never know if I am watching their movements which has minimized the down time. Also, they have decreased the unnecessary trips after they knew their movements were being monitored. this save money in fuel and maintenance. In addition, by questioning their speed, when in excess, I was able to slow them down, maximize fuel efficiency and keep our liability down.
I am now using the equipment to restructure the routes more efficiently. After time any route system if not continually monitored becomes less efficient. I have been able to maximize my man power, vehicles and time to make the routes more efficient. I have been able to eliminate some routes and not replace them which helps the bottom line.
I am also using it as a dispatching tool for my service department. with a territory which has hundreds of square miles my service department dispatcher can see at a glance who is in proximity of the next call.
Just recently our insurance was lowered by the use of this equipment by a couple thousand dollars. Rarely do I ever see a decrease in insurance.
The equipment which I bought from RASTRAC® has enabled me to turn a company around in less than two years to one of the best run companies our size in our market. I owe a lot to this technology and know that any company can do the same thing with this equipment.
Sincerely Roch Hart General Manager, Coca-Cola Bottling Co Santa Fe
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